{"id":4484,"date":"2022-08-16T12:35:41","date_gmt":"2022-08-16T08:35:41","guid":{"rendered":"https:\/\/finance-group.az\/?p=4484"},"modified":"2022-08-16T12:40:27","modified_gmt":"2022-08-16T08:40:27","slug":"biznes-marketinq-lazimdirmi","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/biznes-marketinq-lazimdirmi\/","title":{"rendered":"(Az\u0259rbaycanca) Biznes\u0259 marketinq laz\u0131md\u0131rm\u0131?"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

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Biznes\u0259 marketinq laz\u0131md\u0131rm\u0131?<\/h1>\n

“Marketinq” termini biznes sah\u0259sind\u0259 \u0259n \u00e7ox istifad\u0259 olunan ifad\u0259l\u0259rd\u0259n biridir. B\u0259z\u0259n bunu reklam kimi ba\u015fa d\u00fc\u015f\u00fcrl\u0259r, \u0259slind\u0259 is\u0259 bu g\u00f6r\u00fcnd\u00fcy\u00fcnd\u0259n daha geni\u015f m\u0259hvumdur.<\/h2>\n

Marketinq m\u00fc\u015ft\u0259rini anlama\u011fa k\u00f6m\u0259k edir.<\/h3>\n

H\u0259m yeni yaranan, h\u0259m d\u0259 m\u00f6vcud biznes \u00fc\u00e7\u00fcn r\u0259qibl\u0259rin t\u0259klif etdiyi \u00e7e\u015fid v\u0259 qiym\u0259tl\u0259ri \u00f6yr\u0259nm\u0259k laz\u0131md\u0131r. Bu analiz art\u0131q marketinqdir, \u00e7\u00fcnki bazar\u0131n s\u0259thi t\u0259dqiqat\u0131d\u0131r. Yaln\u0131z bunu daha d\u0259rin analiz ed\u0259r\u0259k t\u0259klifinizin kim\u0259 maraql\u0131 oldu\u011funu v\u0259 m\u00fc\u015ft\u0259ril\u0259rin ist\u0259k\u0259rini tam ba\u015fa d\u00fc\u015fm\u0259k qal\u0131r.\u00a0<\/span><\/p>\n

Marketinq m\u00fc\u015ft\u0259ri c\u0259lb edir. Biznes\u0259 ba\u015flayaraq, b\u0259zi sahibkarlar yaln\u0131z m\u00fc\u015ft\u0259ril\u0259rin ba\u015fqalar\u0131na dan\u0131\u015faca\u011f\u0131 say\u0259sind\u0259 satacaqlar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrl\u0259r. Bu ki\u00e7ik bir q\u0259s\u0259b\u0259d\u0259 i\u015fl\u0259y\u0259 bil\u0259r, amma b\u00f6y\u00fck bir \u015f\u0259h\u0259rd\u0259 deyil. Marketinq m\u0259hsul v\u0259 xidm\u0259tl\u0259rin t\u0259\u015fviqi \u00fc\u00e7\u00fcn bir \u00e7ox effektiv al\u0259tl\u0259r t\u0259klif edir.<\/p>\n

Marketinq m\u0259hsulun t\u0259kmill\u0259\u015fdirilm\u0259sin\u0259 k\u00f6m\u0259k edir. \u0130nsanlara ehtiyac duymad\u0131qlar\u0131n\u0131 satmaq yaxud davaml\u0131 sat\u0131\u015f etm\u0259k \u00e7\u0259tindir. Marketinq, auditoriyan\u0131n \u0259sl ehtiyaclar\u0131n\u0131 m\u00fc\u0259yy\u0259n etm\u0259y\u0259 imkan verir. N\u0259yin daha vacib olmas\u0131n\u0131 anlamaq laz\u0131md\u0131r: rahatl\u0131q, estetika, \u0259l\u00e7atanl\u0131q, keyfiyy\u0259t v\u0259 ya h\u0259r hans\u0131 parametrl\u0259rin birl\u0259\u015fm\u0259si. Bunun say\u0259sind\u0259 sat\u0131\u015f strategiyas\u0131n\u0131 qurmaq deyil, h\u0259m d\u0259 m\u00fc\u015ft\u0259rinin g\u00f6rd\u00fcy\u00fc q\u00fcsurlar\u0131 a\u015fkar etm\u0259kdir.\u00a0<\/span><\/p>\n

Marketinq qiym\u0259tl\u0259ri v\u0259 sat\u0131\u015f stimulla\u015fd\u0131rma metodunu t\u0259klif edir. Qiym\u0259tin y\u00fcks\u0259k v\u0259 ya a\u015fa\u011f\u0131 olmas\u0131 vacib deyil, istehlak\u00e7\u0131n\u0131n \u015f\u00fcurunda qiym\u0259t \u0259dal\u0259tli olmal\u0131d\u0131r. M\u00fc\u015ft\u0259ri bilm\u0259lidir ki, n\u0259y\u0259 g\u00f6r\u0259 o\u00a0 <\/span>\u00f6d\u0259ni\u015f edir.<\/p>\n

Marketinq sat\u0131\u015f yarad\u0131r. M\u00fc\u015ft\u0259ri bazas\u0131n\u0131n analizi onun harada almaq ist\u0259diyini v\u0259 m\u0259hsulu nec\u0259 \u0259ld\u0259 etm\u0259y\u0259 haz\u0131r oldu\u011funu g\u00f6st\u0259rir: internet vasit\u0259sil\u0259 v\u0259 ya p\u0259rak\u0259nd\u0259 ma\u011fazada, \u0259vv\u0259lc\u0259d\u0259n sifari\u015f ver\u0259r\u0259k v\u0259 ya sat\u0131\u015f\u0131 g\u00f6zl\u0259m\u0259kl\u0259, na\u011fd v\u0259 ya kartla \u00f6d\u0259ni\u015f etm\u0259kl\u0259. M\u00fc\u015ft\u0259ri rahat olmal\u0131d\u0131r, \u0259ks halda he\u00e7n\u0259 almayacaq, yaxud az sayda alacaq.<\/p>","protected":false},"excerpt":{"rendered":"

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