{"id":4526,"date":"2022-10-25T07:27:40","date_gmt":"2022-10-25T03:27:40","guid":{"rendered":"https:\/\/finance-group.az\/?p=4526"},"modified":"2022-10-25T07:27:40","modified_gmt":"2022-10-25T03:27:40","slug":"sirk-tin-imici","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/sirk-tin-imici\/","title":{"rendered":"(Az\u0259rbaycanca) \u015eirk\u0259tin imici"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

\"\"<\/p>\n

\u015eirk\u0259tin imici<\/b> \u2013 h\u0259d\u0259f auditoriyas\u0131n\u0131n \u015f\u00fcurunda formala\u015fan obrazd\u0131r.\u00a0<\/span><\/h1>\n

Partnyor v\u0259 m\u00fc\u015ft\u0259ril\u0259rl\u0259 f\u0259aliyy\u0259t \u015firk\u0259tin hans\u0131 imic\u0259 (m\u00fcsb\u0259t yaxud m\u0259nfi) malik olmas\u0131ndan as\u0131l\u0131d\u0131r.<\/h2>\n

3 imic n\u00f6v\u00fc m\u00f6vcuddur: ideal, real v\u0259 \u0259ks olunan.\u00a0<\/span><\/h3>\n

\u0130deal (yaxud m\u00fcsb\u0259t) obraz \u015firk\u0259tin ist\u0259yidir. Real \u2013 ictimaiyy\u0259tin ona qar\u015f\u0131 yaranm\u0131\u015f m\u00fcnasib\u0259tidir. \u018fks olunan is\u0259 menecmentin \u015firk\u0259t haqq\u0131nda h\u0259d\u0259f auditoriyan\u0131n n\u0259 d\u00fc\u015f\u00fcnd\u00fcy\u00fc bar\u0259d\u0259 t\u0259s\u0259vv\u00fcr\u00fcd\u00fcr. \u015eirk\u0259tin n\u00fcfuzunun yarad\u0131lmas\u0131 \u2013 real v\u0259 ideal imic aras\u0131nda b\u0259rab\u0259rliyidir.<\/p>\n

H\u0259m\u00e7inin \u015firk\u0259tl\u0259rin \u00fcmumi imici 2 amild\u0259n ibar\u0259tdir:<\/p>\n

Daxili imic<\/b> \u2013 \u00f6z \u0259m\u0259kda\u015flar\u0131 aras\u0131nda formala\u015fan obrazd\u0131r. \u00c7ox zaman yanl\u0131\u015f fikir yaran\u0131r ki, r\u0259hb\u0259rin n\u00fcfuzu \u015firk\u0259tin inki\u015faf\u0131nda m\u00fch\u00fcm rol oynam\u0131r. Lakin m\u0259hz \u0259m\u0259kda\u015flar tez-tez brendin \u201cagentl\u0259ri” olurlar. Onlar m\u00fc\u0259ssis\u0259nin daxili h\u0259yat\u0131 bar\u0259d\u0259 dan\u0131\u015fa bil\u0259r, bununla da potensial istehlak\u00e7\u0131da maraq yarad\u0131r v\u0259 ya \u0259ksin\u0259, onu uzaqla\u015fd\u0131r\u0131r. Bu c\u00fcr m\u0259lumatlar\u0131n yay\u0131lmas\u0131 ad\u0259t\u0259n qeyri-r\u0259smi \u00fcnsiyy\u0259td\u0259 ba\u015f verdiyi \u00fc\u00e7\u00fcn reklamdan daha \u00e7ox etimad yarad\u0131r.<\/p>\n

Xarici imic<\/b> \u2013 m\u0259qs\u0259dli auditoriyaya qar\u015f\u0131 h\u0259r\u0259k\u0259tl\u0259ri \u0259ks etdirir. Bunlara h\u0259m\u00e7inin k\u00fctl\u0259vi informasiya vasit\u0259l\u0259ri, t\u0259r\u0259fda\u015flar, investorlar v\u0259 sponsorlar, d\u00f6vl\u0259t strukturlar\u0131, r\u0259qibl\u0259r v\u0259 geni\u015f ictimaiyy\u0259t daxildir.\u00a0<\/span><\/p>\n

M\u00fcsb\u0259t xarici imicin formala\u015fmas\u0131 bir s\u0131ra h\u0259r\u0259k\u0259tl\u0259rd\u0259n yaran\u0131r. Bu h\u0259m\u00e7inin m\u00fc\u0259ssis\u0259nin \u00f6z \u00fcslubunun (loqotip, korporativ r\u0259ngl\u0259r v\u0259 simvolika) yarad\u0131lmas\u0131n\u0131 n\u0259z\u0259rd\u0259 tutur. Buna \u0259lav\u0259 olaraq, xeyriyy\u0259\u00e7ilik t\u0259dbirl\u0259rin\u0259 maliyy\u0259 d\u0259st\u0259yi ictimaiyy\u0259t v\u0259 K\u0130V-in g\u00f6z\u00fcnd\u0259 sosial m\u0259suliyy\u0259tli \u015firk\u0259tin imicinin yarad\u0131lmas\u0131d\u0131r.\u00a0 <\/span>Partnyor, investor v\u0259 d\u00f6vl\u0259t strukturlar\u0131 \u00fc\u00e7\u00fcn etibarl\u0131 \u015firk\u0259tin n\u00fcfuzunun v\u0259 bazarda brendin m\u00fcsb\u0259t imicinin formala\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn maraql\u0131 m\u0259hsul v\u0259 ya xidm\u0259tl\u0259rin t\u0259klif edilm\u0259si, keyfiyy\u0259tli xidm\u0259tin yarad\u0131lmas\u0131 da bunlara aiddir.<\/p>","protected":false},"excerpt":{"rendered":"

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