{"id":4556,"date":"2022-11-29T09:00:36","date_gmt":"2022-11-29T05:00:36","guid":{"rendered":"https:\/\/finance-group.az\/?p=4556"},"modified":"2022-11-29T06:23:48","modified_gmt":"2022-11-29T02:23:48","slug":"korporativ-uslubun-m-qs-di","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/korporativ-uslubun-m-qs-di\/","title":{"rendered":"(Az\u0259rbaycanca) Korporativ \u00fcslubun m\u0259qs\u0259di"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

\"\"<\/p>\n

M\u00fc\u0259ssis\u0259d\u0259 marketinq, m\u00fchasibat, menecment v\u0259 dig\u0259r vacib elementl\u0259rl\u0259 yana\u015f\u0131 korporativ \u00fcsl\u00fcb yarad\u0131lmas\u0131 m\u00fcasir zaman\u0131n \u015f\u0259rtl\u0259rind\u0259n biridir. Korporativ \u00fcslub brendin tan\u0131nmas\u0131 \u00fc\u00e7\u00fcn i\u015fl\u0259nil\u0259n vizual elementl\u0259r toplusudur v\u0259 \u015firk\u0259tin vizual g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc yaratmaq \u00fc\u00e7\u00fcn istifad\u0259 olunur.<\/h2>\n

Korporativ \u00fcslubun m\u0259qs\u0259di n\u0259dir?<\/h1>\n

He\u00e7 bir m\u00fcasir marka korporativ \u00fcslubsuz ke\u00e7in\u0259 bilmir. Korporativ \u00fcsl\u00fcb yaln\u0131z g\u00f6z\u0259l \u015f\u0259kill\u0259r v\u0259 \u015friftl\u0259r deyil, marketinq strategiyas\u0131 v\u0259 h\u0259d\u0259f auditoriyas\u0131 n\u0259z\u0259r\u0259 al\u0131nmaqla haz\u0131rlanm\u0131\u015f biznes al\u0259tdir.\u00a0<\/span><\/h3>\n

Korporativ \u00fcslubun bir \u00e7ox vacib x\u00fcsusiyy\u0259tl\u0259ri var:<\/p>\n

– Markan\u0131n vahid vizual g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc yarad\u0131r, istehlak\u00e7\u0131n\u0131n markan\u0131 tan\u0131mas\u0131n\u0131 asanla\u015fd\u0131r\u0131r.<\/p>\n

– \u015eirk\u0259ti r\u0259qibl\u0259rind\u0259n f\u0259rql\u0259ndirir. Korporativ \u00fcslub f\u0259rdi marka g\u00f6r\u00fcn\u00fc\u015f\u00fcd\u00fcr v\u0259 yax\u015f\u0131 dizayn \u015firk\u0259tin \u00fcst\u00fcnl\u00fckl\u0259rini \u0259ks etdirir.<\/p>\n

– Marketinq materiallar\u0131n dizayn\u0131 \u00fcz\u0259rind\u0259 i\u015fi asanla\u015fd\u0131r\u0131r.<\/p>\n

D\u00fczg\u00fcn korporativ \u00fcslub, reklam kampaniyalar\u0131 zaman\u0131 marka tan\u0131nmas\u0131n\u0131 t\u0259min edir, m\u0259hsullara vahid bir g\u00f6r\u00fcn\u00fc\u015f verm\u0259y\u0259 v\u0259 daxili dizaynla daha da i\u015fl\u0259m\u0259yi asanla\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>\n

\u018fsas element \u2013 loqotipdir. Bu \u015firk\u0259tin ad\u0131 \u0259sas\u0131nda unikal \u00fcslubda \u015friftl\u0259 yarad\u0131l\u0131r. Onun oxunmas\u0131n\u0131n asanl\u0131\u011f\u0131, m\u00fcxt\u0259lif mediada istifad\u0259si rahat olmal\u0131 v\u0259 markan\u0131n xarakterini \u0259ks etdirm\u0259lidir. Loqotipd\u0259n \u0259lav\u0259 marka da yarad\u0131l\u0131r, bu brendin simvolu kimi istifad\u0259 olunan i\u015far\u0259dir. Bu q\u0131sa simvoldur, m\u00fcxt\u0259lif \u00f6l\u00e7\u00fcl\u0259rd\u0259 asanl\u0131qla miqyaslan\u0131r v\u0259 oxunur.<\/p>\n

Korporativ \u00fcslubun b\u00fct\u00fcn elementl\u0259ri v\u0259 onlardan istifad\u0259 qaydalar\u0131 toplusu Brenbuk adlan\u0131r. Bu toplu \u2014 \u00e7ap v\u0259 ya elektron formada \u2014 korporativ \u00fcslubun istifad\u0259si \u00fc\u00e7\u00fcn t\u0259limatd\u0131r.<\/p>\n

Korporativ \u00fcsl\u00fcb\u00fcun yarad\u0131lmas\u0131n\u0131 bu sah\u0259d\u0259 ixtisasla\u015fm\u0131\u015f pe\u015f\u0259kar agentlikl\u0259r\u0259 tap\u015f\u0131r\u0131lmas\u0131 \u0259n do\u011fru se\u00e7imdir.<\/p>","protected":false},"excerpt":{"rendered":"

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