{"id":4620,"date":"2023-03-14T10:00:34","date_gmt":"2023-03-14T06:00:34","guid":{"rendered":"https:\/\/finance-group.az\/?p=4620"},"modified":"2023-03-13T22:31:03","modified_gmt":"2023-03-13T18:31:03","slug":"sirk-td-ictimay-tl-laq-l-r","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/sirk-td-ictimay-tl-laq-l-r\/","title":{"rendered":"(Az\u0259rbaycanca) \u015eirk\u0259td\u0259 ictimay\u0259tl\u0259 \u0259laq\u0259l\u0259r"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

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PR (\u0130ctimai \u0259laq\u0259l\u0259r)<\/b> \u2013 m\u00fc\u0259ssis\u0259 v\u0259 ictimaiyy\u0259t aras\u0131ndak\u0131 \u0259laq\u0259l\u0259rin idar\u0259 edilm\u0259sidir. PR-\u0131n \u0259sas v\u0259zif\u0259si m\u00fc\u015ft\u0259ri auditoriyas\u0131n\u0131 c\u0259lb etm\u0259k v\u0259 biznes m\u0259qs\u0259dl\u0259r\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn \u015firk\u0259tin v\u0259 ya onun m\u0259hsullar\u0131n\u0131n m\u00fcsb\u0259t imicini yaratmaqd\u0131r.<\/h1>\n

PR tez-tez reklamla qar\u0131\u015fd\u0131r\u0131l\u0131r. Bu al\u0259tl\u0259r aras\u0131ndak\u0131 \u0259sas f\u0259rq ondan ibar\u0259tdir ki, PR pulsuz ola bil\u0259r, halbuki reklam h\u0259mi\u015f\u0259 \u00f6d\u0259ni\u015flidir. Bundan \u0259lav\u0259, reklam \u0259n \u00e7ox sat\u0131\u015flar\u0131 art\u0131rma\u011fa y\u00f6n\u0259ldilmi\u015fdir, PR is\u0259 daha \u00e7ox tan\u0131nman\u0131n artmas\u0131na v\u0259 imicin formala\u015fmas\u0131na cavabdehdir.<\/h3>\n

Klassik m\u0259nada PR c\u0259miyy\u0259tl\u0259 qar\u015f\u0131l\u0131ql\u0131 anla\u015fmaya, d\u00fcr\u00fcst v\u0259 a\u00e7\u0131q m\u00fcnasib\u0259tl\u0259r\u0259 y\u00f6n\u0259ldilmi\u015fdir.<\/h3>\n

PR marketinqin bir hiss\u0259sidir, ona g\u00f6r\u0259 d\u0259 bu anlay\u0131\u015flar da s\u0259hv anla\u015f\u0131l\u0131r. H\u0259r iki f\u0259aliyy\u0259t n\u00f6v\u00fc m\u00fcsb\u0259t imic yaratmaq, auditoriya il\u0259 \u015firk\u0259t aras\u0131nda \u00fcnsiyy\u0259t qurmaq m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n

Bununla yana\u015f\u0131 Marketinq PR-dan daha geni\u015f bir anlay\u0131\u015fd\u0131r. Marketinq strategiyalar\u0131 PR al\u0259tl\u0259rinin istifad\u0259sini \u0259hat\u0259 edir. Press-relizl\u0259r v\u0259 m\u0259qal\u0259l\u0259r yerl\u0259\u015fdirm\u0259k, b\u00fclletenl\u0259r yaratmaq, t\u0259qdimatlar etm\u0259k v\u0259 sair\u0259. Eyni zamanda marketinq yaln\u0131z PR al\u0259tl\u0259ri il\u0259 m\u0259hdudla\u015fm\u0131r. Marketinq strategiyalar\u0131n\u0131 h\u0259yata ke\u00e7irm\u0259k \u00fc\u00e7\u00fcn bazar ara\u015fd\u0131rmas\u0131, auditoriya ara\u015fd\u0131rmas\u0131 t\u0259l\u0259b olunur. Al\u0131nan m\u0259lumatlar qiym\u0259t siyas\u0259tini t\u0259nziml\u0259m\u0259k, reklam v\u0259 PR kampaniyalar\u0131 haz\u0131rlamaq \u00fc\u00e7\u00fcn istifad\u0259 olunur. \u018fsas m\u0259qs\u0259d m\u0259nf\u0259\u0259t v\u0259 bazar pay\u0131n\u0131 art\u0131rmaqd\u0131r.<\/p>\n

PR-\u0131n m\u0259qs\u0259di m\u00fc\u015ft\u0259ri loyall\u0131\u011f\u0131n\u0131 art\u0131rmaq, \u0259laq\u0259l\u0259ri g\u00fccl\u0259ndirm\u0259k v\u0259 m\u00fcsb\u0259t imic formala\u015fd\u0131rmaqd\u0131r. M\u0259nf\u0259\u0259t \u0259ld\u0259 etm\u0259k burada \u0259sas v\u0259zif\u0259 deyil.<\/p>\n

PR strategiyas\u0131 ictimai r\u0259yin \u00f6yr\u0259nilm\u0259sin\u0259 \u0259saslan\u0131r. Buna \u0259saslanaraq, yerl\u0259\u015fdirm\u0259 t\u0259yin olunur \u2014 potensial m\u00fc\u015ft\u0259ril\u0259r aras\u0131nda d\u00fczg\u00fcn n\u00fcfuz qazanmaq \u00fc\u00e7\u00fcn marka nec\u0259 davranmal\u0131d\u0131r.<\/p>\n

PR t\u0259kc\u0259 biznes v\u0259 potensial m\u00fc\u015ft\u0259ril\u0259r aras\u0131nda \u0259laq\u0259l\u0259rin g\u00fccl\u0259ndirilm\u0259si deyil. Bu, \u015firk\u0259tin t\u0259r\u0259fda\u015flar\u0131 v\u0259 podrat\u00e7\u0131lar\u0131 il\u0259 m\u00fcnasib\u0259tl\u0259rini qoruma\u011fa, d\u00f6vl\u0259t orqanlar\u0131 il\u0259 \u0259laq\u0259l\u0259r qurma\u011fa, investorlar\u0131 c\u0259lb etm\u0259y\u0259 v\u0259 h\u0259tta \u015firk\u0259t r\u0259hb\u0259rliyinin i\u015f\u00e7il\u0259rl\u0259 m\u00fcnasib\u0259tl\u0259rini formala\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir.<\/p>","protected":false},"excerpt":{"rendered":"

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