{"id":4797,"date":"2023-11-21T10:00:36","date_gmt":"2023-11-21T06:00:36","guid":{"rendered":"https:\/\/finance-group.az\/?p=4797"},"modified":"2023-11-21T09:22:53","modified_gmt":"2023-11-21T05:22:53","slug":"niy-biznes-brend-lazimdir","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/niy-biznes-brend-lazimdir\/","title":{"rendered":"(Az\u0259rbaycanca) Niy\u0259 biznes\u0259 Brend laz\u0131md\u0131r?"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

\"\"<\/p>\n

Brend \u2013 istehlak\u00e7\u0131 t\u0259r\u0259find\u0259n m\u0259hsulun v\u0259 ya \u015firk\u0259tin davaml\u0131, unikal qavray\u0131\u015f\u0131, m\u0259hsulla birlikd\u0259 \u0259ld\u0259 etdiyi hissl\u0259r v\u0259 duy\u011fulard\u0131r.<\/h1>\n

Brendinq bu obraz\u0131 istehlak\u00e7\u0131n\u0131n \u015f\u00fcurunda yaratma\u011fa v\u0259 saxlama\u011fa y\u00f6n\u0259lmi\u015f ard\u0131c\u0131l h\u0259r\u0259k\u0259tl\u0259r toplusudur.<\/h2>\n

Brendin biznes bax\u0131m\u0131ndan \u0259sas v\u0259zif\u0259si m\u0259hsulun \u0259lav\u0259, qeyri-maddi d\u0259y\u0259rini yaratmaq v\u0259 n\u0259tic\u0259d\u0259 onun qiym\u0259tini art\u0131rmaqd\u0131r. Marka qiym\u0259t d\u0259y\u0259rini idar\u0259 etm\u0259y\u0259, r\u0259qab\u0259ti daha keyfiyy\u0259tli yeni s\u0259viyy\u0259y\u0259 qald\u0131rma\u011fa imkan verir.<\/h3>\n

Bir marka \u015firk\u0259tin vacib hiss\u0259si ola bil\u0259r. Interbrand v\u0259 JP Morgan konsaltinq \u015firk\u0259tl\u0259rinin ara\u015fd\u0131rmalar\u0131na g\u00f6r\u0259, orta hesabla brend s\u0259hml\u0259ri birjada olan \u015firk\u0259tl\u0259rin d\u0259y\u0259rinin \u00fc\u00e7d\u0259 birind\u0259n \u00e7oxunu t\u0259\u015fkil edir.<\/p>\n

G\u00fccl\u00fc bir brend yaln\u0131z tan\u0131nan ticar\u0259t markas\u0131 deyil, h\u0259d\u0259f auditoriyaya yax\u0131n olan f\u0259ls\u0259f\u0259 v\u0259 m\u0259nad\u0131r. \u0130stehlak\u00e7\u0131 il\u0259 do\u011fru dialoq qurma\u011f\u0131n a\u00e7ar\u0131 brenddir. Brend \u015firk\u0259t v\u0259 al\u0131c\u0131 aras\u0131ndak\u0131 m\u00fcnasib\u0259tl\u0259rin t\u0259m\u0259lidir, al\u0131c\u0131 \u00fc\u00e7\u00fcn ba\u011fl\u0131l\u0131q v\u0259 etibar yarad\u0131r.<\/p>\n

G\u00fccl\u00fc bir brend yaratmaq, n\u0259tic\u0259si h\u0259mi\u015f\u0259 birba\u015fa \u015firk\u0259tin kapital\u0131ndan v\u0259 \u00f6l\u00e7\u00fcs\u00fcnd\u0259n as\u0131l\u0131 olmayan \u00e7\u0259tin bir prosesdir. \u018fvv\u0259ll\u0259r yerli bir marka pulun olmamas\u0131 s\u0259b\u0259bind\u0259n g\u00fccl\u00fc bir marka qurma\u011f\u0131 bacarm\u0131rd\u0131sa, indi h\u0259r \u015fey f\u0259rqlidir.<\/p>\n

\u015eirk\u0259tl\u0259rl\u0259 al\u0131c\u0131 aras\u0131ndak\u0131 \u0259laq\u0259 yeni s\u0259viyy\u0259y\u0259 y\u00fcks\u0259lib. Sosial media \u0259h\u0259miyy\u0259tli bir tan\u0131t\u0131m kanal\u0131na \u00e7evrilib, istehlak\u00e7\u0131 axtar\u0131\u015f\u0131 v\u0259 onunla \u0259laq\u0259 qurmaq daha asan olub.<\/p>\n

Bu g\u00fcn \u015firk\u0259tl\u0259r suallara cavab verm\u0259k v\u0259 r\u0259y almaq, maraql\u0131 v\u0259 faydal\u0131 m\u0259zmun yaratmaq, maraql\u0131 hekay\u0259l\u0259ri \u0259rz etm\u0259kl\u0259 istehlak\u00e7\u0131ya yax\u0131nla\u015fmaq imkan\u0131na malikdir.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca and \u0420\u0443\u0441\u0441\u043a\u0438\u0439. For the sake of viewer convenience, the content is shown below in…<\/p>\n","protected":false},"author":3,"featured_media":4798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,66],"tags":[],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinq","category-muasir-iqtisadiyyat"],"yoast_head":"\n(Az\u0259rbaycanca) Niy\u0259 biznes\u0259 Brend laz\u0131md\u0131r? - Finance Group<\/title>\n<meta name=\"description\" content=\"Finance Group (Az\u0259rbaycanca) Niy\u0259 biznes\u0259 Brend laz\u0131md\u0131r? 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