{"id":4805,"date":"2023-12-05T09:30:52","date_gmt":"2023-12-05T05:30:52","guid":{"rendered":"https:\/\/finance-group.az\/?p=4805"},"modified":"2023-12-05T05:52:32","modified_gmt":"2023-12-05T01:52:32","slug":"marketinqin-ustunlukl-ri-2","status":"publish","type":"post","link":"https:\/\/finance-group.az\/en\/marketinqin-ustunlukl-ri-2\/","title":{"rendered":"(Az\u0259rbaycanca) Marketinqin \u00fcst\u00fcnl\u00fckl\u0259ri"},"content":{"rendered":"

Sorry, this entry is only available in Az\u0259rbaycanca<\/a> and \u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/a>. For the sake of viewer convenience, the content is shown below in this site default language. You may click one of the links to switch the site language to another available language.<\/p>

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\"\"\u00c7ox vaxt sahibkarlar keyfiyy\u0259tli bir m\u0259hsulun marketinq, tan\u0131t\u0131m v\u0259 reklam olmadan istehlak\u00e7\u0131n\u0131 \u00f6z\u00fcn\u0259 c\u0259lb ed\u0259c\u0259yini d\u00fc\u015f\u00fcn\u00fcrl\u0259r.<\/h1>\n

Biznes yeni bir sah\u0259d\u0259 \u00f6nd\u0259r olsa da, tezlikl\u0259 bazar\u0131n bir hiss\u0259sini \u0259l\u0259 ke\u00e7ir\u0259c\u0259k r\u0259qibl\u0259r meydana \u00e7\u0131xacaq. Bazara \u015firk\u0259ti r\u0259qibl\u0259rind\u0259n f\u0259rql\u0259ndir\u0259c\u0259k t\u0259klif etm\u0259k vacibdir.<\/h2>\n

M\u00fc\u015ft\u0259ril\u0259r\u0259 unikal x\u00fcsusiyy\u0259tl\u0259ri olan bir m\u0259hsul t\u0259klif etm\u0259k, bu bar\u0259d\u0259 reklam kampaniyas\u0131nda, xidm\u0259t prinsipl\u0259rind\u0259 v\u0259 sair\u0259 vasit\u0259sil\u0259 m\u0259lumat\u0131 \u00e7atd\u0131rmaq laz\u0131md\u0131r. “A\u015fa\u011f\u0131 qiym\u0259t”, “m\u00fc\u015ft\u0259riy\u0259 x\u00fcsusi yana\u015fma” \u015f\u00fcarlar\u0131na etibar etm\u0259k laz\u0131m deyil, bunlar istehlak\u00e7\u0131n\u0131n inanmad\u0131\u011f\u0131 \u00fcmumi s\u00f6zl\u0259rdir. Onlar\u0131 maraqland\u0131rmaq v\u0259 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn al\u0131c\u0131lar\u0131n ehtiyaclar\u0131n\u0131, qorxular\u0131n\u0131 v\u0259 ist\u0259kl\u0259rini \u00f6yr\u0259nm\u0259k laz\u0131md\u0131r.<\/h3>\n

M\u00fc\u015ft\u0259ril\u0259r\u0259 ehtiyac\u0131 olmad\u0131\u011f\u0131n\u0131 satmaq \u00e7\u0259tindir. Al\u0131\u015f\u0131n bird\u0259f\u0259lik olmamas\u0131 is\u0259 daha \u00e7\u0259tindir. Marketinq auditoriyan\u0131n h\u0259r zaman ayd\u0131n olmayan, h\u0259qiqi ehtiyaclar\u0131n\u0131 m\u00fc\u0259yy\u0259nl\u0259\u015fdirm\u0259y\u0259 imkan verir. \u0130stehlak\u00e7\u0131 \u00fc\u00e7\u00fcn daha vacib olan\u0131 anlamaq laz\u0131mdr\u0131: rahatl\u0131q, estetika, \u0259l\u00e7atanl\u0131q, keyfiyy\u0259t v\u0259 ya m\u00fc\u0259yy\u0259n parametrl\u0259rin birl\u0259\u015fm\u0259si.<\/p>\n

Qiym\u0259tin y\u00fcks\u0259k v\u0259 ya a\u015fa\u011f\u0131 olmas\u0131 o q\u0259d\u0259r d\u0259 vacib deyil (marketinq m\u00fchasibat\u0131n i\u015fin\u0259 d\u0259 t\u0259sir ed\u0259 bil\u0259c\u0259k al\u0259tdir). \u0130stehlak\u00e7\u0131 qiym\u0259tin \u0259dal\u0259tli oldu\u011funu ba\u015fa d\u00fc\u015fm\u0259lidir, o n\u0259 \u00fc\u00e7\u00fcn bu d\u0259y\u0259ri \u00f6d\u0259m\u0259lidir. Marketinq say\u0259sind\u0259 \u015firk\u0259t \u00f6z sah\u0259sind\u0259ki qiym\u0259tl\u0259ri, istehlak\u00e7\u0131lar\u0131n \u00f6d\u0259m\u0259 qabiliyy\u0259tini m\u00fc\u0259yy\u0259n ed\u0259r\u0259k, bu \u00e7\u0259r\u00e7iv\u0259d\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259 bil\u0259c\u0259kdir. M\u0259hsul haqq\u0131nda reklam mesaj\u0131ndak\u0131 qiym\u0259t v\u0259 onun “\u0259sasland\u0131r\u0131lmas\u0131” h\u0259r bir istehlak\u00e7\u0131 seqmentinin maraqlar\u0131ndan as\u0131l\u0131 olaraq f\u0259rqli g\u00f6r\u00fcn\u0259c\u0259kdir. Marketinq say\u0259ind\u0259 daha \u00e7ox n\u0259yi maraqland\u0131raca\u011f\u0131n\u0131 s\u00f6yl\u0259y\u0259c\u0259k: “1 qiym\u0259t\u0259 2-si\u201c aksiyas\u0131, endiriml\u0259r v\u0259 ya h\u0259diyy\u0259l\u0259r.<\/p>\n

M\u00fc\u015ft\u0259ri m\u0259lumatlar\u0131 istehlak\u00e7\u0131n\u0131 harada axtaraca\u011f\u0131n\u0131 v\u0259 m\u0259hsulu nec\u0259 alma\u011fa haz\u0131r oldu\u011funu g\u00f6st\u0259r\u0259c\u0259k \u2013 internetd\u0259 v\u0259 ya \u0259n\u0259n\u0259vi ma\u011fazada, \u0259vv\u0259lc\u0259d\u0259n sifari\u015f v\u0259 ya sat\u0131\u015f\u0131 g\u00f6zl\u0259y\u0259c\u0259k, na\u011fd v\u0259 ya kartla \u00f6d\u0259y\u0259c\u0259k.<\/p>\n

M\u00fc\u015ft\u0259riy\u0259 rahat olmal\u0131d\u0131r, \u0259ks halda he\u00e7n\u0259 almayacaq v\u0259 ya nadir hallarda alacaq.<\/p>","protected":false},"excerpt":{"rendered":"

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