{"id":3342,"date":"2018-12-18T14:15:23","date_gmt":"2018-12-18T10:15:23","guid":{"rendered":"https:\/\/finance-group.az\/?p=3342"},"modified":"2018-12-18T14:15:23","modified_gmt":"2018-12-18T10:15:23","slug":"k-nd-t-s-rrufati-marketinqi","status":"publish","type":"post","link":"https:\/\/finance-group.az\/ru\/k-nd-t-s-rrufati-marketinqi\/","title":{"rendered":"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">M\u00fcasir marketinq iqtisadiyyat\u0131n daha \u00e7ox s\u0259naye istehsal\u0131, xidm\u0259t v\u0259 ticar\u0259t sah\u0259l\u0259ri \u00fcz\u0259rind\u0259 b\u00f6y\u00fcy\u00fcb inki\u015faf edib. T\u0259sad\u00fcfi deyil ki, bir \u00e7ox marketinq kateqoriyas\u0131na baxanda m\u0259hz bu sektorlara xitab etdiyini, onlar\u0131n perfomans\u0131n\u0131 yax\u015f\u0131la\u015fd\u0131rma\u011fa \u00e7al\u0131\u015fd\u0131\u011f\u0131n\u0131 g\u00f6r\u0259rik. M\u0259hsul v\u0259 brend menecmenti, bazar ara\u015fd\u0131rmas\u0131, reklam, PR-a aid misallar xat\u0131rlay\u0131n \u2013 t\u0259cr\u00fcb\u0259nizd\u0259 \u00e7ox az misal olacaq ki, k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131nda marketinq il\u0259 ba\u011fl\u0131 olsun. Amma bu o dem\u0259k deyil ki, k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131nda marketinq yoxdur. KT-da marketinqin \u0259sas m\u0259qs\u0259di \u0259lav\u0259 d\u0259y\u0259r yaratmaqla birba\u015fa v\u0259 dolay\u0131 r\u0259qab\u0259t ortam\u0131nda sata bilm\u0259kdir. Marketinqin prinsip v\u0259 mexanizml\u0259rind\u0259 el\u0259 d\u0259 g\u00fccl\u00fc d\u0259yi\u015fiklik olmasa da k\u0259nd t\u0259ss\u0259r\u00fcfat\u0131n\u0131n spesifikas\u0131ndan ir\u0259li g\u0259l\u0259n b\u0259zi x\u00fcsusiyy\u0259tl\u0259ri var.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqin i\u015ftirak\u00e7\u0131lar\u0131 kiml\u0259rdir?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">KT-da iki \u0259sas t\u0259r\u0259f var: istesal\u00e7\u0131 v\u0259 sat\u0131c\u0131lar \u2013 istehlak\u00e7\u0131 v\u0259 al\u0131c\u0131lar. Sat\u0131c\u0131lar m\u00fcmk\u00fcn q\u0259d\u0259r baha v\u0259 \u00e7ox satmaq ist\u0259yir, al\u0131c\u0131lar is\u0259 t\u0259l\u0259bat\u0131 oldu\u011fu q\u0259d\u0259rini \u0259n a\u015fa\u011f\u0131 qiym\u0259t\u0259 alma\u011fa \u00e7al\u0131\u015f\u0131r.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 iqtisadiyyat\u0131n strateji sah\u0259si oldu\u011funa g\u00f6r\u0259 d\u00f6vl\u0259tin birba\u015fa v\u0259 yax\u0131n n\u0259zar\u0259tind\u0259 olur, dig\u0259r sah\u0259l\u0259rd\u0259 rast g\u0259lm\u0259diyimiz d\u0259st\u0259k v\u0259 g\u00fcz\u0259\u015ftl\u0259r\u0259 \u201cm\u0259ruz\u201d qal\u0131r. Bu s\u0259b\u0259bd\u0259n d\u00f6vl\u0259t orqanlar\u0131 da \u0259slind\u0259 KT marketinqinin i\u015ftirak\u00e7\u0131lar\u0131 hesab oluna bil\u0259r. Amma onlar\u0131n m\u0259qs\u0259di fermer-al\u0131c\u0131 tarazl\u0131\u011f\u0131na t\u0259sir etm\u0259k deyil, \u0259ksin\u0259 bu tarazl\u0131\u011f\u0131n ictimai faydaya xidm\u0259t ed\u0259c\u0259k \u015f\u0259kild\u0259 qurulmas\u0131na nail olmaqd\u0131r. \u0130ctimai fayda n\u0259dir? D\u00f6vl\u0259tin \u0259rzaq t\u0259hl\u00fck\u0259sizliyi, xalq\u0131n strateji qida n\u00f6vl\u0259ri (tax\u0131l, s\u00fcd, yumurta kimi) tam t\u0259min olunmas\u0131, \u0259rzaqlar\u0131n y\u00fcks\u0259k keyfiyy\u0259ti v\u0259 insan orqanizmin\u0259 ziyan t\u00f6r\u0259tm\u0259m\u0259si v\u0259 s.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131nda marketinqin k\u00f6k\u00fc n\u0259y\u0259 dayan\u0131r?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 \u0259sas etibar\u0131 il\u0259 istehsal sah\u0259sidir. \u018fkin\u00e7ilik, maldarl\u0131q, me\u015f\u0259\u00e7ilik, bal\u0131q\u00e7\u0131l\u0131q kimi istiqam\u0259tl\u0259ri var. K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 emal\u0131 sah\u0259l\u0259rini emal s\u0259naye istehsal\u0131na aiddir. KT-da marketinqin \u0259sas i\u015fi d\u0259y\u0259r d\u0259y\u0259r nec\u0259 yaran\u0131r? KT-n\u0131n 3 \u0259sas prosesual funksiyas\u0131nda:<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><i>1. KT-n\u0131n M\u00fcbadil\u0259 funksiyas\u0131<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00fcbadil\u0259 funksiyas\u0131 \u00f6z\u00fcn\u00fc KT mallar\u0131n\u0131n\u00a0<b>al\u0131\u015f<\/b>,\u00a0<b>sat\u0131\u015f<\/b>\u00a0v\u0259\u00a0<b>saxlanc<\/b>\u00a0prosesind\u0259 n\u00fcmayi\u015f etdirir. M\u00fcbadil\u0259 prosesind\u0259 istehsal\u00e7\u0131 fermerl\u0259r sat\u0131c\u0131 rolunda \u00e7\u0131x\u0131\u015f edir. Al\u0131\u015f \u0259qdinin n\u0259 vaxt ba\u011flanmas\u0131ndan, m\u0259hsulun n\u0259 vaxt bec\u0259rilib haz\u0131r olmas\u0131ndan, anbara \u00e7atd\u0131rma vaxt\u0131ndan v\u0259 hal\u0131ndan, anbarda n\u0259 q\u0259d\u0259r qal\u0131b bazara n\u0259 vaxt \u00e7\u0131xar\u0131lmas\u0131ndan as\u0131l\u0131 olaraq m\u0259hsulun d\u0259y\u0259ri, eyni zamanda qiym\u0259ti formala\u015f\u0131r. Misal \u00fc\u00e7\u00fcn qarp\u0131z\u0131n iyun ay\u0131nda t\u0259z\u0259 \u00e7\u0131xan vaxt\u0131nda qiym\u0259ti nisb\u0259t\u0259n yuxar\u0131 olur, bolluq yarananda qiym\u0259ti d\u00fc\u015f\u00fcr, m\u00f6vs\u00fcm sonuna q\u0259d\u0259r nisb\u0259t\u0259n qalx\u0131r. B\u0259zi \u015firk\u0259tl\u0259r var ki, misal \u00fc\u00e7\u00fcn pomidoru yayda ya\u015f\u0131l al\u0131b dondurucuada saxlay\u0131r, q\u0131\u015fda is\u0259 m\u00f6vs\u00fcm olmayan vaxt\u0131 5-10 qat baha qiym\u0259tin\u0259 sat\u0131r. Bu inc\u0259likl\u0259ri n\u0259z\u0259r\u0259 almaq marketinqin \u0259sas funksiyas\u0131 olan d\u0259y\u0259r yaratma\u011fa birba\u015fa t\u0259sir edir.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><i>2. KT-n\u0131n Fiziki funksiyas\u0131<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bu funksiyaya KT m\u0259hsullar\u0131n\u0131n\u00a0<b>da\u015f\u0131nmas\u0131<\/b>,\u00a0<b>ilkin emal\u0131<\/b>\u00a0v\u0259\u00a0<b>sat\u0131\u015f \u00fc\u00e7\u00fcn standartla\u015fd\u0131r\u0131mas\u0131<\/b>\u00a0daxildir. Qida dig\u0259r FMCG m\u0259hsullar\u0131ndan f\u0259rqli olaraq x\u00fcsusi saxlama v\u0259 logistika \u015f\u0259rtl\u0259rin\u0259 riayy\u0259t olunmas\u0131n\u0131 t\u0259l\u0259b edir. \u018ftin soyuq temperaturda saxlan\u0131lmas\u0131, yumurtan\u0131n yolda s\u0131nmamas\u0131 kimi. \u0130lkin emal da KT m\u0259hsullar\u0131 \u00fc\u00e7\u00fcn \u00e7ox vacibdir, \u00e7\u00fcnki m\u0259hsulun sat\u0131\u015fa haz\u0131rl\u0131q s\u0259viyy\u0259sini v\u0259 dem\u0259li qiym\u0259tini m\u00fc\u0259yy\u0259n edir. G\u00f6y\u0259rtinin d\u0259st\u0259-d\u0259st\u0259 y\u0131\u011f\u0131lmas\u0131 misal\u0131nda oldu\u011fu kimi. Standartla\u015fd\u0131rma dey\u0259nd\u0259 sizd\u0259 \u00e7a\u015f\u011f\u0131nl\u0131q yarana bil\u0259r \u2013 siz sad\u0259c\u0259 a\u015fa\u011f\u0131dak\u0131 \u015f\u0259kil\u0259 bax\u0131n. Yaponiya d\u00f6rdbucaq qarp\u0131z istehsal etm\u0259kl\u0259 logistikada b\u00f6y\u00fck q\u0259na\u0259t v\u0259 dem\u0259li marketinq d\u0259y\u0259ri yarada bilibl\u0259r. Avropa \u00f6lk\u0259l\u0259rin\u0259 idxal olunan bananlar ham\u0131s\u0131 bir \u00f6l\u00e7\u00fcd\u0259 olmal\u0131d\u0131r misal\u0131 kimi. B\u00fct\u00fcn bunlar\u0131n marketinq\u0259 n\u0259 aidiyyat\u0131 var? Satmaq ist\u0259yirs\u0259ns\u0259 marketinqi i\u015f\u0259 sal\u0131b, brendi f\u0259rql\u0259ndirm\u0259yi, m\u00fc\u015ft\u0259rinin diqq\u0259tini \u00e7\u0259km\u0259yi, ona \u0259lav\u0259 d\u0259y\u0259r verm\u0259yi bacarmal\u0131san.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><i>3. Optimalla\u015fd\u0131rma Funksiyas\u0131<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Optimalla\u015fd\u0131rma funksiyas\u0131na KT istehsal\u0131n\u0131n optimalla\u015fd\u0131r\u0131lmas\u0131 v\u0259 effektivliyinin art\u0131r\u0131lmas\u0131 i\u015fl\u0259ri aiddir:\u00a0<b>maliyy\u0259\u015fdirm\u0259<\/b>,\u00a0<b>s\u0131\u011forta<\/b>,\u00a0<b>bazar ara\u015fd\u0131r\u0131lmas\u0131<\/b>\u00a0kimi. Bu funksiyan\u0131n m\u0259qs\u0259di KT m\u0259hsullar\u0131n\u0131n yeti\u015fdirilm\u0259si v\u0259 sat\u0131\u015f prosesl\u0259rini optimalla\u015fd\u0131rmaqd\u0131r. Maliyy\u0259 riskl\u0259ri d\u0259y\u0259rl\u0259ndir\u0259nd\u0259, investisiya bar\u0259d\u0259 q\u0259rar ver\u0259nd\u0259 marketinqin t\u0259qdim etdiyi sat\u0131\u015f t\u0259xminl\u0259ri v\u0259 bazar dinamikas\u0131 proqnozlar\u0131na \u0259saslan\u0131r.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">K\u0259nd\u0259 t\u0259s\u0259rr\u00fcfat\u0131nda marketinq bu 3 \u0259sas, toplam 9 funksiyada \u00f6z\u00fcn\u00fc biruz\u0259 verir. KT-da \u00e7al\u0131\u015fan h\u0259r bir marketer bu funksiyalar\u0131 \u00f6z i\u015find\u0259 m\u00fctl\u0259q \u015f\u0259kild\u0259 n\u0259z\u0259r\u0259 almal\u0131d\u0131r.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Orqanik k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi n\u0259dir?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ya\u015f\u0131l inqlab eyni zamanda orqanik k\u0259nd t\u0259s\u0259rr\u00fcfat\u0131n\u0131n yaranmas\u0131na g\u0259tirib \u00e7\u0131xartd\u0131. Orqanik KT dem\u0259k olar ki b\u00fct\u00f6v \u015f\u0259kild\u0259 istehsal prosesind\u0259\u00a0qeyri-orqanik qatq\u0131lar\u0131n istifad\u0259 olunmas\u0131n\u0131 istisna edir. Ancaq orqanik (peyin) g\u00fcbr\u0259d\u0259n istifad\u0259 olunur, ziyanvericil\u0259r\u0259 qar\u015f\u0131 bel\u0259 d\u0259rman deyil, onlar\u0131n t\u0259bii d\u00fc\u015fm\u0259nl\u0259rind\u0259n istifad\u0259 olunur. Bu c\u00fcr m\u0259hsul yeti\u015fdirm\u0259 \u0259lb\u0259td\u0259 ki daha baha qiym\u0259t\u0259 ba\u015fa g\u0259lir. Bu da marketinq\u0259 m\u0259hsulu m\u00f6vqel\u0259ndirm\u0259y\u0259, brendl\u0259\u015fm\u0259y\u0259 v\u0259 y\u00fcks\u0259k qiym\u0259t siyas\u0259tin\u0259 \u0259sas verir.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131nda marketinq \u00e7ox vacib m\u0259s\u0259l\u0259dir. Amma el\u0259 d\u0259 g\u0259liz deyil. Yerli istesah\u00e7\u0131lar, fermerl\u0259r v\u0259 KT il\u0259 m\u0259\u015f\u011ful olan sahibkarlar daha \u00e7ox marketinq\u0259 ehtiyac hiss edir. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">mktg.az<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fcasir marketinq iqtisadiyyat\u0131n daha \u00e7ox s\u0259naye istehsal\u0131, xidm\u0259t v\u0259 ticar\u0259t sah\u0259l\u0259ri \u00fcz\u0259rind\u0259 b\u00f6y\u00fcy\u00fcb inki\u015faf edib. T\u0259sad\u00fcfi deyil ki, bir \u00e7ox marketinq kateqoriyas\u0131na&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-3342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muasir-iqtisadiyyat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group<\/title>\n<meta name=\"description\" content=\"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group\" \/>\n<meta property=\"og:description\" content=\"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/\" \/>\n<meta property=\"og:site_name\" content=\"Finance Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/financegroup.az\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T10:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u043c\u0438\u043d\u0443\u0442\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/finance-group.az\/#website\",\"url\":\"https:\/\/finance-group.az\/\",\"name\":\"Finance Group\",\"description\":\"Finance Group | Accounting &amp; Consulting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/finance-group.az\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#primaryimage\",\"url\":\"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg\",\"contentUrl\":\"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg\",\"width\":920,\"height\":440},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#webpage\",\"url\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/\",\"name\":\"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group\",\"isPartOf\":{\"@id\":\"https:\/\/finance-group.az\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#primaryimage\"},\"datePublished\":\"2018-12-18T10:15:23+00:00\",\"dateModified\":\"2018-12-18T10:15:23+00:00\",\"author\":{\"@id\":\"https:\/\/finance-group.az\/#\/schema\/person\/5c99cb18e98acfec0de77b8d5f9af8d7\"},\"description\":\"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat\",\"breadcrumb\":{\"@id\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/finance-group.az\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/finance-group.az\/#\/schema\/person\/5c99cb18e98acfec0de77b8d5f9af8d7\",\"name\":\"admin\",\"url\":\"https:\/\/finance-group.az\/ru\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group","description":"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/","og_locale":"ru_RU","og_type":"article","og_title":"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group","og_description":"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat","og_url":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/","og_site_name":"Finance Group","article_publisher":"https:\/\/www.facebook.com\/financegroup.az","article_published_time":"2018-12-18T10:15:23+00:00","og_image":[{"width":920,"height":440,"url":"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"6 \u043c\u0438\u043d\u0443\u0442"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/finance-group.az\/#website","url":"https:\/\/finance-group.az\/","name":"Finance Group","description":"Finance Group | Accounting &amp; Consulting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finance-group.az\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#primaryimage","url":"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg","contentUrl":"https:\/\/finance-group.az\/wp-content\/uploads\/2018\/12\/image1-14.jpeg","width":920,"height":440},{"@type":"WebPage","@id":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#webpage","url":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/","name":"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi - Finance Group","isPartOf":{"@id":"https:\/\/finance-group.az\/#website"},"primaryImageOfPage":{"@id":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#primaryimage"},"datePublished":"2018-12-18T10:15:23+00:00","dateModified":"2018-12-18T10:15:23+00:00","author":{"@id":"https:\/\/finance-group.az\/#\/schema\/person\/5c99cb18e98acfec0de77b8d5f9af8d7"},"description":"Finance Group K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi M\u00fcasir iqtisadiyyat","breadcrumb":{"@id":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/finance-group.az\/k-nd-t-s-rrufati-marketinqi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/finance-group.az\/"},{"@type":"ListItem","position":2,"name":"K\u0259nd t\u0259s\u0259rr\u00fcfat\u0131 marketinqi"}]},{"@type":"Person","@id":"https:\/\/finance-group.az\/#\/schema\/person\/5c99cb18e98acfec0de77b8d5f9af8d7","name":"admin","url":"https:\/\/finance-group.az\/ru\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/posts\/3342"}],"collection":[{"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/comments?post=3342"}],"version-history":[{"count":1,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/posts\/3342\/revisions"}],"predecessor-version":[{"id":3344,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/posts\/3342\/revisions\/3344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/media\/3343"}],"wp:attachment":[{"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/media?parent=3342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/categories?post=3342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finance-group.az\/ru\/wp-json\/wp\/v2\/tags?post=3342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}