{"id":3370,"date":"2019-01-09T12:40:36","date_gmt":"2019-01-09T08:40:36","guid":{"rendered":"https:\/\/finance-group.az\/?p=3370"},"modified":"2019-01-09T12:40:36","modified_gmt":"2019-01-09T08:40:36","slug":"marketinqd-kirpi-konsepti","status":"publish","type":"post","link":"https:\/\/finance-group.az\/ru\/marketinqd-kirpi-konsepti\/","title":{"rendered":"Marketinqd\u0259 Kirpi konsepti"},"content":{"rendered":"<p><strong>Kirpi konsepti<\/strong>\u00a0\u0259sas\u0131n\u0131 q\u0259dim yunan m\u0259s\u0259lind\u0259n g\u00f6t\u00fcr\u00fcr. H\u0259min hekay\u0259d\u0259 t\u00fclk\u00fc kirpini avlamaq \u00fc\u00e7\u00fcn min c\u00fcr hoqqadan \u00e7\u0131x\u0131r. Amma kirpi t\u0259k\u00e7\u0259 bir f\u0259ndi bacar\u0131r: t\u00fclk\u00fc g\u0259l\u0259n kimi b\u00fck\u00fcl\u00fcr v\u0259 t\u00fclk\u00fcy\u0259 iti iyn\u0259l\u0259ri il\u0259 qar\u015f\u0131l\u0131q verir. H\u0259r d\u0259f\u0259 d\u0259 t\u00fclk\u00fc burnundan iyn\u0259l\u0259r il\u0259 kor-pe\u015fman yuvas\u0131na\u00a0 geri qay\u0131d\u0131r.<\/p>\n<p>\u201cBu m\u0259\u015fhur yunan t\u0259msilinin marketinq\u0259 n\u0259 aidiyyat\u0131 var?\u201d dey\u0259 soru\u015fa bil\u0259rsiz.\u00a0 Populyar amerikal\u0131 biznes konsultant\u0131\u00a0<a href=\"https:\/\/www.jimcollins.com\/\">Jim Collins<\/a>\u00a02001-ci ild\u0259 i\u015f\u0131q \u00fcz\u00fc g\u00f6r\u0259n \u201cGood to Great\u201d kitab\u0131nda m\u0259\u015fhur v\u0259 u\u011furlu korporasiyalar\u0131\u00a0\u201cKirpi konseptini\u201d bax\u0131m\u0131ndan analiz etmi\u015fdi. Jim, Kirpi konsepti dem\u0259kl\u0259 n\u0259yi n\u0259z\u0259rd\u0259 tuturdu?<\/p>\n<p>\u018fn q\u0131sa t\u0259rifi il\u0259 des\u0259k biznesd\u0259 u\u011fur qazanmaq \u00fc\u00e7\u00fcn kirpi olmaq laz\u0131md\u0131r: n\u0259yi yax\u015f\u0131 g\u00f6r\u00fcrs\u0259ns\u0259 ancaq v\u0259 ancaq onu g\u00f6rm\u0259k, bu i\u015fd\u0259 bacar\u0131\u011f\u0131n\u0131 t\u0259kminl\u0259\u015fdirm\u0259k v\u0259 h\u0259r zaman \u00f6z i\u015find\u0259 birinci olmaq. Davaml\u0131 \u015f\u0259kild\u0259 \u0259n yax\u015f\u0131 bildiyin i\u015fi g\u00f6r\u0259nd\u0259 h\u0259min sah\u0259d\u0259 r\u0259qab\u0259tqabiliyy\u0259tliliyin art\u0131r v\u0259 s\u0259n r\u0259qibl\u0259rin \u00fcz\u0259rind\u0259 \u00fcst\u00fcnl\u00fck \u0259ld\u0259 edirs\u0259n. U\u011fur qazanmaq \u00fc\u00e7\u00fcn is\u0259 r\u0259qab\u0259td\u0259 \u00fcst\u00fcn olmaq yet\u0259rlidir. Yar\u0131\u015fda \u0259n b\u0259rk qa\u00e7an yox, r\u0259qibini azca da olsa qabaqlayan qalib g\u0259ldiyi kimi.<\/p>\n<p>Collins-\u0259 g\u00f6r\u0259 iri, kifay\u0259t q\u0259d\u0259r u\u011fur qazanan korporasiyalar \u00f6z s\u0259yl\u0259rini par\u00e7alama\u011fa ba\u015flayanda onlara u\u011fur qazand\u0131ran i\u015fd\u0259 fokusu itirir, r\u0259qibl\u0259r\u0259 qar\u015f\u0131 \u00fcst\u00fcnl\u00fcy\u00fc \u0259ld\u0259n verir v\u0259 t\u0259n\u0259zz\u00fcl\u0259 ke\u00e7ir. Bu c\u00fcr hala d\u00fc\u015fm\u0259m\u0259k \u00fc\u00e7\u00fcn n\u0259 etm\u0259k laz\u0131md\u0131r? Collins bu suala da cavab verir:<\/p>\n<p>H\u0259r bir biznes (v\u0259 ya biznesmen) 3 se\u00e7im aras\u0131nda q\u0259rar verm\u0259li olur. B\u0259zi sahibkarlar ancaq \u00f6z sevdiyi i\u015fi il\u0259 m\u0259\u015f\u011ful olur, r\u0259qibl\u0259rd\u0259n \u00fcst\u00fcn olmasa da az-\u00e7ox pul qazan\u0131r. B\u0259zi sahibkarlar n\u0259d\u0259s\u0259 \u00fcst\u00fcn olur v\u0259 yax\u015f\u0131 da pul qazan\u0131r v\u0259 g\u00f6rd\u00fcy\u00fc i\u015fi sevmir. El\u0259 fanatikl\u0259r d\u0259 var ki, h\u0259v\u0259sd\u0259 var, \u00f6z i\u015finini ham\u0131dan yax\u015f\u0131 g\u00f6r\u00fcr, amma t\u0259\u0259ss\u00fcfl\u0259r olsun ki he\u00e7 pul qazana bilmir (ancaq \u00f6l\u0259nd\u0259n sonra q\u0259drini bil\u0259nl\u0259r tap\u0131l\u0131r).<\/p>\n<p>Biznesd\u0259 v\u0259\u00a0<strong><a href=\"https:\/\/mktg.az\/7-addimda-marketinq-uguru\/\">marketinq<\/a><\/strong>d\u0259 Kirpi konsepti 3 dair\u0259nin k\u0259si\u015fm\u0259sidir. H\u0259r bir biznes, biznesin qurucusu v\u0259 ya idar\u0259 ed\u0259ni\u00a0 biznesin g\u0259l\u0259c\u0259yi \u00fc\u00e7\u00fcn, g\u00f6rd\u00fcy\u00fc i\u015fd\u0259 inan\u0131lmaz v\u0259 davamedici u\u011fur qazanmaq \u00fc\u00e7\u00fcn \u00f6z kirpisini tapmal\u0131d\u0131r. Jim Collins kitab\u0131n ad\u0131n\u0131 qoyanda da bu fikri r\u0259hb\u0259r tutub: Yax\u015f\u0131dan \u018flaya (kimi t\u0259rc\u00fcm\u0259 ets\u0259k) ke\u00e7m\u0259yi bacarmaq \u00fc\u00e7\u00fcn h\u0259m sevdiyin i\u015fl\u0259 m\u0259\u015f\u011ful olmal\u0131san, h\u0259m bu i\u015fd\u0259 ham\u0131dan \u00fcst\u00fcn olmal\u0131san, h\u0259m d\u0259 bu i\u015f s\u0259n\u0259 (ham\u0131dan \u00e7ox) pul qazand\u0131rmal\u0131d\u0131r.<\/p>\n<p>mktg.az<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kirpi konsepti\u00a0\u0259sas\u0131n\u0131 q\u0259dim yunan m\u0259s\u0259lind\u0259n g\u00f6t\u00fcr\u00fcr. H\u0259min hekay\u0259d\u0259 t\u00fclk\u00fc kirpini avlamaq \u00fc\u00e7\u00fcn min c\u00fcr hoqqadan \u00e7\u0131x\u0131r. Amma kirpi t\u0259k\u00e7\u0259 bir f\u0259ndi bacar\u0131r:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinq"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketinqd\u0259 Kirpi konsepti - Finance Group<\/title>\n<meta name=\"description\" content=\"Finance Group Marketinqd\u0259 Kirpi konsepti Marketinq\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finance-group.az\/en\/marketinqd-kirpi-konsepti\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketinqd\u0259 Kirpi konsepti - Finance Group\" \/>\n<meta property=\"og:description\" content=\"Finance Group Marketinqd\u0259 Kirpi konsepti Marketinq\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finance-group.az\/en\/marketinqd-kirpi-konsepti\/\" \/>\n<meta property=\"og:site_name\" content=\"Finance Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/financegroup.az\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-09T08:40:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finance-group.az\/wp-content\/uploads\/2019\/01\/image1-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/finance-group.az\/#website\",\"url\":\"https:\/\/finance-group.az\/\",\"name\":\"Finance Group\",\"description\":\"Finance Group | Accounting &amp; 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